Culture jamming is done to poke fun at the nature of pop culture and the usual media-infused products or events it stands for. It’s usually against commercialism and any type of media-inspired or corporate images. It is usually a viewpoint of an opposing image.
I, myself, am a huge advocate for many different causes but one in particular I stand for is the effect of pollution on our environment. I was never able to understand to this day why more isn’t being done to stop more damage from being done to our O-Zone and the air we breathe in. The following picture deals with this situation, yet even manages to poke fun at another issue present in society.
Our need for “big, powerful cars” is completely unnecessary, and although it is prominently seen in males, some women even fall victim to the media’s taught perception that “the bigger, the better”. Of course this means companies will still manufacture and sell these air-killing automobiles than consume and burn more gas in one day that a fuel-efficient car would in a week! If the government truly cared so much in the environment, why not ban the manufacturing of these cars and put some money towards helping to lower the costs of battery-operated vehicles instead? Oh right, that would be admitting they’ve actually made a mistake.
Yet another point this advertisement makes. It obviously isn’t our fault that climate changes are drastically occurring at alarming rates. Blame it on something that can be proven somehow through science. That always seems to work, right? Better yet, just keep it all quiet and keep letting consumers know about the positive about having a big, powerful S.U.V. such as…. Four wheel drive?
Ha. Personally, I would trade in a powerful engine for a livable earth any day. Don’t get me wrong though, that’s just me…
Works Cited
Photo- http://www.abrupt.org/CJ/ccc.jpg
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