After flipping through this month’s, Vogue, I instantly knew which Media Company I wanted to research and explore. As an avid fan of the fashion industry, and in turn, fashion magazines, I figured what better company to learn about than whichever one owned Vogue Magazine. The name of this company is Condé Nast Publications.
Upon digging a little into the history, I learned that this company not only owns Vogue but has ownership over a good majority of all fashion magazines, such as Allure, Teen Vogue, W, Glamour, Lucky, etc. Not only does Condé Nast Publications own these fashion magazines, but they also extend out into Bridal, Home, Architecture, Finance, and Culture magazine, which includes the famous, Vanity Fair and The New Yorker (known for its satire on current day affairs).
Condé Nast Publications doesn’t stop at magazines though. This company extends on to have ownership over websites such as www.style.com and even does the marketing for the CBS show, Fashion Rocks.
Where am I going with all this information? The owner of Condé Nast Publications is S.I. Newhouse Jr., who inherited the company and all it owns from his father. A man who did not have the desire for the magazine industry and was probably thrust into it as a child is currently running the most powerful media forms in it.
So I’m left with a bit of food for thought after learning all of this. When seeing the same looks in the big named fashion magazines, it may not be because this is really “what is in”. Instead, it’s because the same owner owns the same magazines and vast discrepancies between them would be bad for business. Telling women over and over that purple is the new blue is ten times more effective when more than one source is telling them so. Also, the same advertisements in the different magazine must mean that more than one fashion company support it, right? Not when it’s the same company.
In a nutshell, an eighty-one year old male is running several of the most influential fashion magazines, many of which women rely on to find out how they should dress, look, and act.
No wonder why mini skirts never seem to go out of style…
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